Commercial breakdown: 2022 Food City Dirt Race

NASCAR tipped its Easter bonnet at the fans on Sunday, and gave them a show to watch after the ham dinner was cleaned up and the dishwasher turned on. It turned out to be a bit of a bumpy ride on a slimy track (as described by Kyle Busch), as the rain kept trying to fall, and caused all of the commentators to fill us up with stories, memories, and instructions on how to understand restarts from a frozen field. There were commercials, too. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2022 Food City Dirt Race

Start time to record race/commercial periods: 6:50 PM
End time to record race/commercial periods: 10:56 PM
Total minutes of complete race broadcast: 246
Minutes of race broadcast: 204
Minutes of traditional commercials: 42
Minutes of side-by-side commercials: 9

Total number of commercials: 133
Total number of companies or entities advertised: 60
Total number of traditional commercials (not split-screen): 108
Total number of companies or entities advertised: 57
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 25
Total number of companies or entities advertised: 18
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 4

Companies seen the most in commercials during this broadcast: Busch Beer (13 times); Geico (11 times); Kioti tractors (7 times); Upcoming Cup race (8 times); Coca-Cola (10 times); Xfinity (10 times); Toyota (6 times); USFL (5 times); ebay motors (5 times)

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