Commercial breakdown: 2022 FireKeepers Casino 400

Sunday’s Cup race in Michigan began with dark, gloomy skies. Shots of the radar from around the track were ominous, and NASCAR fans heaved heavy sighs. But the rain did stop, the Titans blew things dry, and a race was held. Kevin Harvick found his lucky horseshoe, and a sweet-as-honey little girl got to ride in her Daddy’s race car to Victory Lane. The fans watching the broadcast were able to see all of that, and some commercials, too. For those folks who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2022 FireKeepers Casino 400

Start time to record race/commercial periods: 4:05 PM
End time to record race/commercial periods: 7:28 PM
Total minutes of complete race broadcast: 203
Minutes of race broadcast: 172
Minutes of traditional commercials: 31
Minutes of side-by-side commercials: 7

Total number of commercials: 99
Total number of companies or entities advertised: 50
Total number of traditional commercials (not split-screen): 80
Total number of companies or entities advertised: 45
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 19
Total number of companies or entities advertised: 16
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 3

Companies seen the most in commercials during this broadcast: Sonic (5 times); Xfinity (4 times); Golden Corral (4 times); Jack Daniels (4 times); T-Mobile (4 times); Safelite (4 times); Coca-Cola (3 times); Toyota (3 times); USAA (3 times); Verizon (3 times)

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