Talks Stall with Dodge on Reentry to NASCAR; Toyota Still Supportive of NASCAR

A recent report by SportsBusiness Journal stated that Dodge’s talks about returning to NASCAR had stalled. That keeps the Cup Series at three manufacturers: Chevrolet, Ford and Toyota.

David Wilson, president of Toyota Racing Development is surprised there there remains only three manufacturers in NASCAR’s premier series.

“Our perspective as a car manufacturer is we want to compete,” he said. “We compete in the showrooms and the more manufacturer engagement the better. That’s why we love sports car racing because there are nine manufacturers we race against in IMSA. We love that.

“So, it’s terribly disappointing that we’re still only three manufacturers (in NASCAR). We’re in far too delicate of a position as a sport because we can’t afford to lose any one of us. NASCAR can’t afford to lose any one of us. But it’s business, you don’t know what’s going to happen. We’re in the midst of what appears to be a recession. Inflation is impacting each of us from a business perspective. You want to be a little deeper in terms of manufacturers.”

NBC Sports