NASCAR went to southeastern Florida for this past Sunday’s Cup race. When many people think of Miami, they think of palm trees, motels, sandy beaches, and balmy weather. These postcard visions of this city most always contain those images, particularly the sun. If a postcard were made following this past race, it would indeed have the sun blazing, as well as a No. 5 Chevy at the front of the race pack. Kyle Larson shone most of the day like that beautiful orb in the sky. Fans watching the broadcast saw Larson a lot as he dominated things… and saw a few commercials, too. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2022 Dixie Vodka 400
Start time to record race/commercial periods: 2:24 PM
End time to record race/commercial periods: 5:50 PM
Total minutes of complete race broadcast: 206
Minutes of race broadcast: 169
Minutes of traditional commercials: 37
Minutes of side-by-side commercials: 13
Total number of commercials: 113
Total number of companies or entities advertised: 50
Total number of traditional commercials (not split-screen): 82
Total number of companies or entities advertised: 40
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 31
Total number of companies or entities advertised: 24
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 6
Companies seen the most in commercials during this broadcast: Ford (5 times); Safe Lite (5 times); Die Hard batteries at Advance Auto Parts (5 times); Sonic (5 times); Little Caesars Pizza (5 times); Xfinity (5 times); Sunday Night Football on NBC & Peacock (4 times); Coca-Cola (4 times); Geico (4 times); Northern Tool (4 times); Keystone Light Beer (4 times)
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