KANSAS CITY, KANSAS - SEPTEMBER 10: A general view of the start of the NASCAR Cup Series Hollywood Casino 400 at Kansas Speedway on September 10, 2023 in Kansas City, Kansas. (Photo by Sean Gardner/Getty Images) | Getty Images
KANSAS CITY, KANSAS - SEPTEMBER 10: A general view of the start of the NASCAR Cup Series Hollywood Casino 400 at Kansas Speedway on September 10, 2023 in Kansas City, Kansas. (Photo by Sean Gardner/Getty Images) | Getty Images

Commercial breakdown: 2023 Hollywood Casino 400

During the pre-race show for the Cup race on Sunday in Kansas, the phrase, “Don’t Be Complacent,” seemed to be the most echoed advice to achieve success by various drivers. Just like a lot of sayings, though, they sound good but aren’t always easy to put into practice. A few drivers managed to avoid disasters and made their way through to the end in one piece, while others were not so lucky. One other thing hard to avoid on race day are the commercials during the broadcast. For those who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2023 Hollywood Casino 400

Start time to record race/commercial periods: 3:01 PM
End time to record race/commercial periods: 6:34 PM
Total minutes of complete race broadcast: 213
Minutes of race broadcast: 173
Minutes of traditional commercials: 40
Minutes of side-by-side commercials: 10

Total number of commercials: 115
Total number of companies or entities advertised: 53
Total number of traditional commercials (not split-screen): 92
Total number of companies or entities advertised: 50
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 23
Total number of companies or entities advertised: 15
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 4

Companies seen the most in commercials during this broadcast: Sonic (6 times); Toyota (6 times); Xfinity (6 times); Applebee’s (5 times); Five Hour Energy drink (4 times); IHOP (4 times); McDonald’s (4 times)

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