4 Budweiser 3q Homestead
Budweiser will be the sponsor for Kevin Harvick at Homestead-Miami Speedway. Image from Stewart-Haas Racing.

Budweiser to sponsor Kevin Harvick at Homestead

With 2023 being Kevin Harvick’s final season as a NASCAR Cup Series driver, “The Closer” has enjoyed a number of heartfelt tributes to his illustrious career. Sunday’s NASCAR Cup Series race at Homestead-Miami Speedway will serve as another tribute, and it will leave everyone seeing red.

Budweiser, the brand Harvick took to the 2014 NASCAR Cup Series championship when he clinched the title at Homestead by winning the race, will be back on his racecar for the 4EVER 400 presented by Mobil 1. The eye-catching red Budweiser paint scheme that Harvick drove to victory on Nov. 16, 2014 will be back at Homestead as Budweiser, Busch Light and Stewart-Haas Racing came together to surprise Harvick with the throwback Budweiser paint scheme and firesuit for his final race at the South Florida oval.

Harvick has been an Anheuser-Busch partner since 2011, with Budweiser serving as a sponsor before Busch Light took the wheel in 2016.

“Kevin Harvick has been an iconic Anheuser-Busch partner and cornerstone of our sports portfolio since we first started working together in 2011,” said Matt Davis, Vice-President of Partnerships at Anheuser-Busch. “Through our partnership with Kevin, we have been able to connect with 21+ NASCAR fans across the country, giving them unparalleled access to the sport. This surprise paint scheme is just another way we are celebrating Kevin, his loyal fans and his storied career on the track.”

This special moment with Harvick is the latest program in Anheuser-Busch’s long-standing commitment to NASCAR. With driver partnerships, key event sponsorships and investments in the sport, Anheuser-Busch has proudly supported and elevated NASCAR through Budweiser and Busch Light for more than 40 years.

— True Speed Communications —