Stewart-Haas Racing unveiled a new logo on Monday, with the team saying it represents a new brand identity that reflects that DNA.
This is the team’s first time changing its logo since entering the sport in 2009. Stewart-Haas is coming off winning the Xfinity Series championship with Cole Custer, though went winless for the first time in team history.
Racing ahead with a new bold & sleek look. pic.twitter.com/lUCV6m74OC
— Stewart-Haas Racing (@StewartHaasRcng) January 8, 2024