Sports Business Journal’s Adam Stern reports that Fox got 4.028 million viewer for Sunday’s Shiners Children’s 500 at Phoenix Raceway.
The numbers are up 19% from last year and the race was once again the most-watch sporting event of the weekend.
.@FoxTV got 4.028 million viewers for Sunday's NASCAR Cup Series race at Phoenix, up 19% from 3.389 million last year and the most-watched sports event of the weekend.
🔲 Last year's race went up against the @MarchMadnessMBB selection show and @THEPLAYERS championship. pic.twitter.com/zGkNhzP9LI
— Adam Stern (@A_S12) March 12, 2024
AND:
🔥Hot numbers in the desert! 🌵
Sunday’s @NASCAR Cup Series race from @PhoenixRaceway delivered 4,028,000 viewers on FOX, up +19% over last year 📈 pic.twitter.com/LVr1Haybxj
— FOX Sports PR (@FOXSportsPR) March 12, 2024