Fox Sports announced that Sunday’s Food City 500 at Bristol Motor Speedway scored 3,809,000 million viewers on FOX. That is an increase of 11% compared to the fifth race of the season in 2023, held at Atlanta Motor Speedway.
The increase also registers at 10% more viewers compared to the spring Bristol Dirt Race race last season, held in prime time on Easter. Bristol was the most-watched sporting event of the weekend.
🚨 Little track, big numbers! 💪
Sunday’s @NASCAR Cup Series race from @ItsBristolBaby delivered 3,809,000 viewers on FOX, up +11% over last year’s race from Atlanta that aired on the same weekend and up +10% over the Bristol Dirt race that aired on Easter Sunday in primetime 📈 pic.twitter.com/SVVJz7YH9T
— FOX Sports PR (@FOXSportsPR) March 19, 2024