Noah Gragson Richmond Scheme
Superior Essex will sponsor Noah Gragson at Richmond Raceway in March. Image from Stewart-Haas Racing.

Superior Essex Communications sponsoring Noah Gragson at Richmond

After beginning 2024 with three finishes of 12th or better in the first four races of the season, NASCAR Cup Series driver Noah Gragson has endured back-to-back 34th-place results. Heading into round seven this Sunday at Richmond (Va.) Raceway, Gragson is looking to re-rack his Cup campaign on the .75-mile oval.

Short-track racing is where Gragson’s career began. The Las Vegas native owns victories in two of the United States’ most prestigious Late Model races – the 2017 Winchester 400 at the half-mile Winchester (Ind.) Speedway, and the 2018 Snowball Derby at the half-mile Five Flags Speedway in Pensacola, Florida.

Riding with Gragson this weekend at Richmond is Superior Essex Communications, the leading manufacturer and supplier of communications cable and accessory products in North America. The partnership allows Superior Essex Communications to leverage Stewart-Haas Racing and its NASCAR platform to generate B2B relationships while simultaneously building brand awareness. Richmond serves as a strategic venue for Superior Essex Communications, as the company played a large part in the track’s recent modernization, with its optical fiber cables sending data, graphics and video to the track’s massive infield scoreboard, in addition to a host of other communications needs throughout the venerable facility.

— True Speed Communications —