he 110th running of the Geico 500 was a blend of things you might expect for a Talladega race (adjectives like ‘biggest’ and ‘baddest’ bandied about; video clips of frothy fans in the infamous infield; and heart-stopping happenings on the track) and other things you might not (a modest amount of cautions; a Biblical description of the race formations: ‘Noah’s Ark Style’; and a cameo by Frenchy the Painter ). There were plenty of commercials, too. For those fans who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 Geico 500
Start time to record race/commercial periods: 3:00 PM
End time to record race/commercial periods: 6:35 PM
Total minutes of complete race broadcast: 215
Minutes of race broadcast: 165
Minutes of traditional commercials: 50
Minutes of side-by-side commercials: 11
Total number of commercials: 155
Total number of companies or entities advertised: 75
Total number of traditional commercials (not split-screen): 129
Total number of companies or entities advertised: 68
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 26
Total number of companies or entities advertised: 18
Number of times Fox utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Toyota (8 times); Applebee’s (7 times); Wendy’s (7 times)
See much more at CawsNJaws.