he NASCAR fans who are mothers that watched Sunday’s race from Darlington must have felt they were watching episodes from their own lives, such as stunning victories, deep heartbreaks, satisfying teamwork, and honest reflection. Those mothers watching from their easy chairs also watched sponsor love, in the form of advertisements. For those moms, and anyone else, who like to know precisely how many commercials there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 GoodYear 400
Start time to record race/commercial periods: 2:54 PM
End time to record race/commercial periods: 6:26 PM
Total minutes of complete race broadcast: 212
Minutes of race broadcast: 168
Minutes of traditional commercials: 44
Minutes of side-by-side commercials: 6
Total number of commercials: 131
Total number of companies or entities advertised: 67
Total number of traditional commercials (not split-screen): 115
Total number of companies or entities advertised: 63
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 16
Total number of companies or entities advertised: 14
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 3
Companies seen the most in commercials during this broadcast: Xfinity (10 times); Upcoming Cup races (8 times); Toyota (7 times); Busch Beer (6 times); McDonald’s (6 times); Wendy’s (6 times)