There are no sure things in racing, just ask Christopher Bell or Ryan Blaney. There are, however, sure things for a racing broadcast, notably commercials. For those who would like to know precisely how many ads there were on Sunday, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 Enjoy Illinois 300
Start time to record race/commercial periods: 3:24 PM
End time to record race/commercial periods: 6:32 PM
Total minutes of complete race broadcast: 188
Minutes of race broadcast: 148
Minutes of traditional commercials: 40
Minutes of side-by-side commercials: 7
Total number of commercials: 121
Total number of companies or entities advertised: 69
Total number of traditional commercials (not split-screen): 103
Total number of companies or entities advertised: 67
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 18
Total number of companies or entities advertised: 14
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 3
Companies seen the most in commercials during this broadcast: Xfinity (8 times); Upcoming NASCAR Cup/Xfinity races (7 times); Busch Beer (7 times); Wendy’s (5 times); Toyota (5 times)
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