On Sunday, NASCAR fans got to enjoy a thrilling race in Darlington. The stakes were high, the seats were completely filled, and the weather did not intervene. There were commercials, of course. For those folks who like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 Cook Out Southern 500
Start time to record race/commercial periods: 5:47 PM
End time to record race/commercial periods: 10:03 PM
Total minutes of complete race broadcast: 256
Minutes of race broadcast: 209
Minutes of traditional commercials: 47
Minutes of side-by-side commercials: 9
Total number of commercials: 131
Total number of companies or entities advertised: 57
Total number of traditional commercials (not split-screen): 106
Total number of companies or entities advertised: 54
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 25
Total number of companies or entities advertised: 25
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 4
Companies seen the most in commercials during this broadcast: Xfinity (12 times); Bank of America (7 times); Toyota (6 times); College Football (5 times); IHOP (5 times); Ashley Furniture (5 times)
See much more at CawsNJaws.