DARLINGTON, SOUTH CAROLINA - AUGUST 31: Joey Logano, driver of the #15 Panini Ford, drives during practice for the NASCAR Xfinity Series Sport Clips Haircuts VFW Help a Hero 200 at Darlington Raceway on August 31, 2024 in Darlington, South Carolina. (Photo by Jared C. Tilton/Getty Images) | Getty Images
DARLINGTON, SOUTH CAROLINA - AUGUST 31: Joey Logano, driver of the #15 Panini Ford, drives during practice for the NASCAR Xfinity Series Sport Clips Haircuts VFW Help a Hero 200 at Darlington Raceway on August 31, 2024 in Darlington, South Carolina. (Photo by Jared C. Tilton/Getty Images) | Getty Images

Panini America returning to sponsor Joey Logano in Xfinity race at Watkins Glen

Panini America, the world’s largest sports and entertainment collectibles company and the official trading card partner of NASCAR, has announced that it will again serve as the primary sponsor of the Xfinity Series’ No. 15 AM Racing Ford Mustang, driven by two-time NASCAR Cup Series champion Joey Logano, who is coming off of a NASCAR Cup Series playoff win this past weekend at Atlanta Motor Speedway. The No. 15 car will feature a special Panini Prizm paint scheme, to celebrate the upcoming release of Panini’s Prizm NASCAR trading cards.

The Mission 200 at the Glen takes place this Saturday, September 14th, at the historic Watkins Glen International racetrack. Panini had previously been the primary sponsor of the No. 15 Panini America Ford for the August 31st event at Darlington Raceway.

Logano currently sits atop the NASCAR Cup Series playoff standings. He has been a member of Panini’s athlete roster since 2019, serving as the brand’s racing trading card ambassador and as a key element of multiple Panini NASCAR products and marketing activations, including its annual Panini VIP Experience for a sweepstakes-winning fan at the Daytona 500.

“Joey has been a powerful ambassador for our brand and NASCAR products, and we are proud to once again be partnering with him and AM Racing on the No. 15 Panini America Ford,” said Jason Howarth, Senior Vice President of Marketing and Athlete Relations for Panini America. “Playoff time is Joey’s time of year, and we are excited to have him behind the wheel of another Panini Prizm paint scheme. We know fans will love seeing it on the track at Watkins Glen. We’re excited for a great race.”

The partnership with AM Racing and Logano for the Watkins Glen and Darlington races continues Panini’s presence on the Xfinity Series, where it has served as a primary car sponsor every season since 2019. Earlier this year, with a special paint scheme featuring Indiana Fever star Caitlin Clark, Panini was the primary sponsor of the No. 4 Ford Mustang driven by Josh Berry at the NASCAR Cup Series Brickyard 400 in Indianapolis.

“We are thrilled to welcome Joey back to AM Racing this weekend at The Glen,” offered AM Racing team president Wade Moore. “It’s our final race of the season with Joey and he has done what you would expect a champion of our sport to do. He has shown what the standard should be with his dedication to his craft, partners, and AM. He has done a tremendous job providing feedback to our team to make us better not only for the next race but for the future. We’re looking forward to Watkins Glen and watching Joey pilot our No. 15 Panini Ford Mustang to a strong showing.”

This will be Logano’s third NASCAR Xfinity Series start of the season in the No. 15 car, including an 8th place finish at The Loop 110 in Chicago in early July. Logano has 30 career Xfinity Series victories.

“I’ve seen a lot of success at Watkins Glen in the NASCAR Xfinity Series and I’m looking forward to competing on Saturday in the No. 15 Panini America Ford Mustang for AM Racing”, said Joey Logano. “It’s been a handful of years, but the last four times I’ve raced at Watkins Glen in the NXS, I’ve started on the pole, finished second once and won the other three. It’s nice to ride the momentum after winning the NASCAR Cup race in Atlanta this past weekend, and I’m looking forward to racing on Saturday and Sunday at the Glen.”

— Taylor Strategy —