Ryan Preece Talladega Scheme
Wonder Bread will sponsor Ryan Preece at Talladega. Image from Stewart-Haas Racing.

Wonder Bread sponsoring Ryan Preece at Talladega

Wonder Bread, an iconic brand made even more iconic when it was prominently featured in the 2006 sports comedy Talladega Nights, is back at Talladega (Ala.) Superspeedway this weekend. Life will imitate art at the 2.66-mile oval when Ryan Preece drives the No. 41 Wonder Bread Ford Mustang Dark Horse in Sunday’s YellaWood 500 NASCAR Cup Series race. Wonder Bread is already giving fans a sneak peek of the promotion with in-store displays throughout Alabama. And at select stores, most notably on Friday, Oct. 4 at the Piggly Wiggly in Lincoln, Alabama, Preece and his No. 41 Wonder Bread Ford Mustang will be onsite. The racecar will be positioned outside the store from 3-6 p.m. CDT and Preece will be available beginning at 4 p.m. CDT.

Founded in 1921 in Indianapolis, Wonder Bread is named for the feeling that founder Elmer Cline experienced when watching a hot-air balloon race. A century later, the brand is credited with the popularization of sliced bread and remains an iconic brand at barbeques, on store shelves, at picnics and in lunchboxes across the nation. Learn more at www.WonderBread.com and see the Wonder Bread hot-air balloon in the midway at Talladega.

The YellaWood 500 will mark Preece’s 10th career NASCAR Cup Series start at Talladega with his best result being a third-place drive in his Cup Series debut at the track on April 28, 2019. That race was just the 15th of Preece’s Cup Series career and it remains his best finish with 181 Cup Series starts now under his belt.

“Honestly, the part I enjoy is all the things we get to do with Wonder Bread and the excitement of the fans rallying around it. That’s really a lot of fun. For me, it’s just getting to be Ricky Bobby for a weekend which, let’s be honest, I don’t think there are very many of us who have been able to be Ricky Bobby. The hope is to be the Ricky who wins and not the Ricky who’s flipping and catching on fire.”

— Stewart-Haas Racing —