NBC earned a 1.74 rating with 3.127 million viewers for Sunday’s YellaWood 500 at Talladega Superspeedway, Adam Stern from Sports Business Journal reports.
Compared to last year’s Talladega playoff race, it’s more than a 20% increase in both the rating and viewers. It also became the most-viewed Cup playoff race since the 2022 championship race at Phoenix Raceway, won by Joey Logano. It was the most-watched Talladega race in six years.
.@NBC got a 1.74 rating and 3.127 million viewers for Sunday's NASCAR Cup Series race at Talladega, up 23% and 25% respectively from last year.
🔲That makes the @YellaWood 500 the most-viewed Cup playoff race since the 2022 championship and most-viewed fall Dega race since 2018. pic.twitter.com/0GM1uDBbRK
— Adam Stern (@A_S12) October 8, 2024