Phoenix Raceway, NASCAR, and GOVX, the online shopping platform exclusively for current and former military, first responders, emergency medical professionals, educators, and other government service personnel, announced today an official multi-year partnership, headlined by an entitlement of the spring NASCAR Xfinity Series race held at Phoenix Raceway. The inaugural GOVX 200 will take place March 8th.
“We are beyond excited and honored to partner with NASCAR and Phoenix Raceway to serve as the title sponsor of the GOVX 200,” said Alan Cole, GOVX CEO. “Together, we will honor the passion, speed, and dedication that have come to define the sport and continue to connect the GOVX community in new and thrilling ways.”
As Title Sponsor of the GOVX 200, the GOVX brand will be featured prominently throughout the raceway, including on the asphalt, a trackside billboard, track wall, and pit wall signage, safety barrier decals, and more. Additionally, GOVX will have an integrated presence within the Xfinity Series race TV broadcast on The CW.
The GOVX 200 is the second race of Phoenix Raceway’s March weekend, which begins with the ARCA Menard Series’ General Tire 150 on Friday, March 7, and culminates Sunday, March 9, with the Shriners Children’s 500 NASCAR Cup Series race.
Phoenix Raceway will also host NASCAR Championship Weekend October 31-November 2, and as a part of this Official Partnership, GOVX will receive additional brand exposure throughout the track during this signature event.
“Phoenix Raceway has an unwavering commitment to our veterans, and we’re proud to partner with GOVX, which shares that commitment to the men and women who have served our country,” said Phoenix Raceway President Latasha Causey. “The 2025 season at Phoenix Raceway is going to be one for the ages, and GOVX will play a major part of it.”
This partnership follows the earlier announcement of GOVX as a new Official Partner of NASCAR. Through this new partnership, GOVX will serve as the Presenting Sponsor and Official Verification Partner of the NASCAR Miltix program, offering discounted race tickets of 20% off or more to NASCAR-owned tracks nationwide, including Phoenix Raceway. Eligible service members will be able to access this benefit through both NASCAR.com and GOVX.com.
First responders and other Americans of service will also be eligible to receive the ticket discount offering through the partnership. With an existing membership of over 9.5M, GOVX will help to amplify NASCAR’s commitment to this deserving community.
NASCAR has a long-tenured and deep-seated appreciation for the military and other service personnel through initiatives such as the annual NASCAR Salutes and Troops to the Track programs, a partnership with Honor and Remember and supporting the mission of Sound Off, a nonprofit organization founded to help reduce veteran suicide through free and anonymous mental health support for veterans and service members.
Tickets for all events at Phoenix Raceway are on sale now. Fans are encouraged to visit www.phoenixraceway.com to secure their seats while supplies last.
— Phoenix Raceway —