BRISTOL, TENNESSEE - APRIL 12: Ryan Sieg, driver of the #39 Sci Aps Ford, leads a pack of cars during the NASCAR Xfinity Series SciAps 300 at Bristol Motor Speedway on April 12, 2025 in Bristol, Tennessee. (Photo by Jared C. Tilton/Getty Images) | Getty Images
BRISTOL, TENNESSEE - APRIL 12: Ryan Sieg, driver of the #39 Sci Aps Ford, leads a pack of cars during the NASCAR Xfinity Series SciAps 300 at Bristol Motor Speedway on April 12, 2025 in Bristol, Tennessee. (Photo by Jared C. Tilton/Getty Images) | Getty Images

First nine Xfinity Series races of 2025 averaged over 1 million viewers

Last Saturday’s SciAps 300 Xfinity Series race at Bristol Motor Speedway totaled 1,001,000 viewers for The CW. The audience peaked towards the checkered flag, which saw Kyle Larson lead 276 of 300 laps en route to the victory.

By cracking 1 million viewers, it’s the first time since 2017 that the opening nine races of an Xfinity Series season saw viewership north of 1 million people. It was a 25% increase compared to the equivalent race weekend last season at Texas Motor Speedway.