DGM Racing and Ryan Ellis are proud to announce a new partnership with ZEROES, a veteran-owned and American made ready-to-drink vodka beverage brand. The partnership will officially debut during Memorial Day Weekend at Charlotte Motor Speedway, as part of the NASCAR Salutes campaign to honor the men and women who have made the ultimate sacrifice while serving in the United States Armed Forces.
In a weekend rooted in remembrance and respect for our nation’s heroes, ZEROES has created a bold and patriotic car design that includes military camouflage and flying our nation’s colors of red, white and blue. This special tribute scheme will adorn DGM Racing’s No. 71 Chevrolet during the NASCAR Xfinity Series (NXS) race at Charlotte Motor Speedway on Saturday, May 24.
“Memorial Day is a time for reflection, respect, and gratitude — values that run deep within our team at ZEROES,” said Cliff White, President of ZEROES Beverage. “As a veteran-owned brand, we’re proud to stand alongside Ryan Ellis and DGM Racing to honor those who gave everything in service to our country. This partnership is more than a race; it’s a tribute to the heroes who allow us to live, work, and celebrate in freedom. We’re honored to bring that message to NASCAR fans this Memorial Day weekend.”
ZEROES has quickly made a name for itself with its premium vodka-based beverages that contain zero sugar and zero carbs. Partnering with Ellis at one of the most prestigious events on the NASCAR calendar allows ZEROES to continue introducing its signature ready-to-drink beverages to race fans traveling to Charlotte Motor Speedway and nationwide.
Ellis, driver of the ZEROES Chevrolet shares his gratitude for ZEROES commitment and support, “It’s an honor to partner with a veteran-owned brand like ZEROES for our Memorial Day weekend race in Charlotte. Memorial Day is about remembering and honoring those who made the ultimate sacrifice for our country. Teaming up with Cliff and his team, who embody the same spirit of service and dedication, makes this race even more meaningful.”
“Over the past few months, we’ve gotten to know the incredible people behind ZEROES, and they’ve created a smooth, refreshing drink that’s perfect for the long weekend — whether you’re in the grandstands, at a backyard barbecue, or out enjoying the freedom so many fought to protect. ZEROES is a high-quality beverage, and we are proud to help spotlight it to NASCAR fans during such a symbolic weekend,” said Ellis.
As Ellis nears 150 NXS starts, Charlotte Motor Speedway remains a track where he’s scored one of his best finishes. Aside from a pair of 11th-place finishes, Ellis has finished 13th four times: Charlotte Motor Speedway, Texas Motor Speedway, Dover Motor Speedway, and Las Vegas Motor Speedway. With five Top 20s in 2025, Ellis and DGM Racing are looking to best their top finish with ZEROES Beverage on board as they return to Charlotte.
— DGM Racing —