The third NASCAR Cup race broadcast by Amazon was held on Sunday in Michigan. As happened in the previous two races, Amazon utilized side-by-side commercials for most of the race. (Only two segments of traditional commercials were held in-between race stages, for a total of eleven ads.) Additionally, the last 48 laps were commercial-free, giving fans an unbroken and cohesive stretch of exciting racing to the end. For those who would like to know how it all played out, here is this week’s breakdown.
Race and Commercial Breakdown of the 2025 FireKeepers Casino 400
Start time to record race/commercial periods: 2:01 PM
End time to record race/commercial periods: 5:23 PM
Total minutes of complete race broadcast: 202
Minutes of race broadcast: 197
Minutes of traditional commercials: 5
Minutes of side-by-side commercials: 43
Total number of commercials: 96
Total number of companies or entities advertised: 40
Total number of traditional commercials (not split-screen): 11
Total number of companies or entities advertised: 10
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 85
Total number of companies or entities advertised: 39
Number of times Amazon utilized ‘Side-by-Side’ commercials during the broadcast: 16
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