Busch Light, Saratoga Eagle and Watkins Glen International have united in a new partnership for The Bog, Watkins Glen’s premium hospitality area.
Busch Light will hold naming rights to the Bog hospitality, now known as Busch Light at the Bog, where fans can experience exclusive trackside views, access multiple motorsports Q&A sessions, enjoy upgrades on food and beverage items, and earn free souvenir gifts to enjoy the ride at the race.
Fans who partake in the Busch Light at The Bog experience will also be joined by Ross Chastain during the weekend with the Busch Light and Trackhouse Racing driver set to make an appearance in the premium hospitality area.
“We’re thrilled to welcome Saratoga Eagle and Busch Light to the Watkins Glen family and highlight them in one of the most exciting areas in our venue where fans can watch all the racing action,” said Dawn Burlew, President of Watkins Glen International. “When it comes to the memorable experiences fans share, Busch Light exemplifies dedication to the sport and continues to leave a lasting mark on the NASCAR community.”
Saratoga Eagle, one of New York State’s top wholesale beer distributors, have teamed up with the iconic beverage Busch Light to elevate the NASCAR fan experience at the historic road course in their home state by bringing Busch Light at the Bog to life. Busch Light’s involvement for over 40 years in the motorsports industry has left a lasting impression. From their involvement with the Busch Light Pole Award to engaging with fans on the #BreakForBusch fan sweepstakes, the company continues to embrace NASCAR and its tracks.
“Saratoga Eagle is thrilled to elevate our partnership with Watkins Glen International to bring Busch Light at the Bog to NASCAR fans,” said Jeff Vukelic, Chief Executive Officer and President of Saratoga Eagle Sales & Services. “Our partnership along with NASCAR Driver, Ross Chastain, will help accelerate Busch Light’s momentum as the number one volume beer brand in the Southern Tier. Stop by the Midway or The Bog for a cold Busch Light!”
The NASCAR race weekend at Watkins Glen International kicks off on Friday, Aug. 8 with the ARCA Menards General Tire 100 at The Glen and NASCAR CRAFTSMAN Truck Series, followed by the NASCAR Xfinity Series Mission 200 at The Glen on Saturday, Aug. 9.
Then, on Sunday, Aug. 10, drivers in the NASCAR Cup Series will battle it out on the 2.45-mile road course in the Go Bowling at The Glen at Watkins Glen International.
For more details about the 2025 NASCAR race weekend at Watkins Glen International, please visit www.theglen.com.