TEDSports Indianapolis, TED’s inaugural event dedicated to the transformative power of sports, will partner with Gainbridge to serve as co-primary sponsors aboard Justin Haley’s No. 7 Chevrolet ZL1 in Sunday’s NASCAR Cup Series Brickyard 400 at Indianapolis Motor Speedway.
TED is a nonprofit dedicated to discovering, debating and spreading ideas that spark conversation, deepen understanding and drive meaningful change. The first-of-its-kind global confluence of athletes, innovators, scientists, creatives, and change-makers will convene Sept. 9-11, 2025 at the historic Old National Centre in downtown Indianapolis to explore how sports intersect with technology, culture, health, and social impact.
The event will be held in partnership with the Indiana Sports Corp and Next Practice Partners.
“We are proud that TED has chosen our hometown of Indianapolis to host the inaugural TEDSports event in September,” said Mike Nichols, Chief of Sponsorship Strategy and Activation at Gainbridge®. “The Brickyard 400 is a premier event on the NASCAR and Indianapolis calendars, and we are honored to feature TEDSports Indianapolis alongside Gainbridge on Justin Haley’s No. 7 Chevrolet for the weekend.”
“There’s no place more exciting for TEDSports to make its NASCAR debut than the Brickyard,” said Monique Ruff-Bell, TED’s Chief Program and Strategy Officer. “Indianapolis is a city where innovation, culture, and sports converge, and this partnership reflects everything TEDSports is about – exploring bold new intersections and sharing big ideas.”
Haley, a native of Winamac, Ind., is a veteran of 165 NASCAR Cup Series starts and is just one of 41 drivers to have collected victories across NASCAR’s Cup, Xfinity and CRAFTSMAN Truck Series. The 26-year-old racer earned one top-10 and five top-15 finishes this season and is coming off a 17th-place effort in the division’s most recent stop at Dover (Del.) Motor Speedway.
Last season, in his lone Cup Series start at the famed 2.5-mile Indianapolis oval, Haley started 35th and raced his way to a respectable 20th-place finish. He posted a spirited fifth-place finish during the NASCAR Xfinity Series’ 2019 100-lapper.
“It’s always fun when our partners do something unique and explore non-traditional ways to activate their sponsorships,” said Haley. “Gainbridge and Group 1001 are always on the leading edge when it comes to thinking outside the box and innovating across multiple sports platforms. Racing at Indianapolis Motor Speedway is always special but, for a kid from Indiana, being able to represent Gainbridge and TEDSports Indianapolis is a big deal. Our entire team is looking forward to the weekend and eager for the opportunity to make everyone proud.”
The Brickyard 400 from Indianapolis Motor Speedway will be televised live on TNT and streamed on Max Sunday, July 27 beginning at 2 p.m. Eastern Daylight Time. The 22nd of 36 points-paying races on the 2025 NASCAR Cup Series schedule will also be broadcast live on the Indianapolis Motor Speedway Radio Network and SiriusXM NASCAR Radio, Channel 90.
— Spire Motrosports —