Costa Oil 10-Minute Oil Change, one of the fastest-growing models in the quick-lube space, has joined Rick Ware Racing (RWR) as its primary partner for this weekend’s NASCAR Cup Series event at Iowa Speedway in Newton.
With a national footprint of more than 65 locations, Costa Oil specializes in no-appointment, drive-through, 10-minute oil changes. The brand will be featured prominently on the No. 51 Ford Mustang Dark Horse driven by Cody Ware during the Iowa Corn 350, which goes green on Sunday at 3:30 p.m. EDT with live coverage provided by USA and SiriusXM NASCAR Radio.
“We’re thrilled to be back on track as a primary sponsor of the No. 51 car at Iowa Speedway with Cody Ware and Rick Ware Racing,” said Costa Kapothanasis, CEO, Costa Oil. “We won with RWR and Carson Ware in a Pro Late Model on the CARS Tour, and it’s a relationship that has grown with Carson in the NASCAR Xfinity Series and now with Cody in the NASCAR Cup Series.
“This collaboration isn’t just about visibility on race day – it’s about reinforcing the Costa Oil brand across the country. Rick Ware has been instrumental in delivering value beyond the paint scheme. His commitment to creating long-term, strategic partnerships has elevated this sponsorship into something much bigger than a logo placement.
“Every time our car hits the track, it builds awareness that directly benefits our franchisees and lends even more credibility to us as we continue scaling into a nationally recognized brand. It’s a true alliance.”
Iowa represents a strategic race for Costa Oil, with multiple 10-Minute Oil Change locations throughout the state, including one that is less than a 10-minute drive from Iowa Speedway, situated at 1217 1st Ave. East in Newton.
“Our initial collaboration with Carson Ware in the Xfinity Series was more than a marketing opportunity – it helped set the tone internally for what this partnership means,” said Brandon Cornelius, Chief Operating Officer, Costa Oil. “When our team gathered earlier this year at Pocono to support RWR at that race, it brought a renewed sense of pride and culture throughout the organization. Now, taking that next step to be a full primary at Iowa, it’s the kind of milestone that feels like a dream realized for all of us at Costa Oil.”
Founded in 2013, Costa Oil strives to serve as America’s premier choice for quick automotive services. Using top-of-the-line products that are backed by exceptional customer service, which includes complimentary fluid top-offs and tire-pressure checks, Costa Oil combines short wait times with quality, allowing both individual customers and fleet managers to get back on the road quickly.
“We’re proud to showcase Costa Oil’s first primary race partnership with RWR this weekend at Iowa,” said Rick Ware, team owner. “They’re a fast-growing company that’s changing the game in the quick-lube space by focusing on speed, convenience and customer care – all values we live by in motorsports. Costa Oil is a brand that shares our drive to grow, compete and deliver results.”
To find a Costa Oil 10-Minute Oil Change near you, please visit CostaOils.com/Locations/Oil-Change. To request franchise information, go to CostaOils.com/Franchising.
— Rick Ware Racing —