NEWTON, IOWA - AUGUST 02: Sam Mayer, driver of the #41 Audibel Ford, celebrates with a burnout after winning the NASCAR Xfinity Series HyVee Perks 250 at Iowa Speedway on August 02, 2025 in Newton, Iowa. (Photo by Meg Oliphant/Getty Images) | Getty Images
NEWTON, IOWA - AUGUST 02: Sam Mayer, driver of the #41 Audibel Ford, celebrates with a burnout after winning the NASCAR Xfinity Series HyVee Perks 250 at Iowa Speedway on August 02, 2025 in Newton, Iowa. (Photo by Meg Oliphant/Getty Images) | Getty Images

Xfinity Series TV Ratings for Iowa

The CW cracked one million viewers again for Saturday’s Hy-Vee Perks 250 at Iowa Speedway. The network had 1,008,000 total viewers, which is the most-watched Xfinity race at Iowa since June 2018.

Compared to last year’s 22nd race of the season (Daytona), viewership was up 23%. It marked a 16% increase compared to last year’s Xfinity race at Iowa. Viewership peaked in the closing laps, which saw Sam Mayer earn Haas Factory Team’s first victory of the season.