O’Reilly Auto Parts is in pole position to replace Xfinity as title sponsor of NASCAR’s second-tier series starting next year, according to sources, as the sanctioning body lands on an endemic brand to the sport to replace the telecommunications company. The deal has not yet been announced but could be as soon as this week when NASCAR is also expected to reveal its 2026 national series schedules. Terms have yet to be learned, but NASCAR went into the effort seeking $10M annually for rights fees plus a mid seven-figure commitment to activation that would take a brand’s per-annum spend to at least around $15M.
LONG POND, PENNSYLVANIA - JUNE 21: Connor Zilisch, driver of the #88 Registix Chevrolet, leads the field during the NASCAR Xfinity Series Explore the Pocono Mountains 250 at Pocono Raceway on June 21, 2025 in Long Pond, Pennsylvania. (Photo by Jonathan Bachman/Getty Images) | Getty Images