Today, NASCAR announced an exciting new partnership between Kansas Speedway and beloved Kansas City clothing brand Charlie Hustle to launch an exclusive co-branded apparel collection. In advance of the upcoming NASCAR playoff races and the Hollywood Casino 400 Presented by ESPN BET, the limited-edition line features premium t-shirts that blend Charlie Hustle’s signature vintage-inspired aesthetic with Kansas Speedway’s racing heritage, offering fans unique pieces that celebrate both Kansas City pride and the thrill of NASCAR competition.
As part of the partnership, Kansas Speedway will introduce a special ticket package for select sections that include a complimentary Charlie Hustle Kansas Speedway t-shirt with each ticket purchase. The exclusive package will be available for the upcoming NASCAR Cup Series Playoff race on September 28, giving fans the opportunity to show their local pride while experiencing world-class racing action during the Hollywood Casino 400 Presented by ESPN BET.
“Charlie Hustle’s commitment to celebrating local culture aligns perfectly with our mission to provide an authentic Kansas experience for race fans,” said Kansas Speedway President Pat Warren. “This collaboration brings together two iconic Kansas City institutions and creates something special for our fans – high-quality merchandise that represents both their love of racing and their pride in our great city.”
The Charlie Hustle/Kansas Speedway co-branded merchandise will be available at select Kansas Speedway merchandise haulers during race weekend, as well as online and in-stores beginning Saturday, Sept. 20. Special ticket packages are available now through KansasSpeedway.com or by calling the Kansas Speedway ticket office.
“We are incredibly honored to have the opportunity to collaborate with Kansas Speedway ahead of race weekend,” said Chase McAnulty, Founder of Charlie Hustle. “There’s something incredibly special about partnering with such a historic track in the heartland, and in our hometown, that aligns perfectly with our brand. This is more than just a t-shirt collaboration; it’s a commitment to celebrating both partners’ mission in serving a one-of-a-kind experience to our community and fans.”
Founded in 2014 by McAnulty, Charlie Hustle has become synonymous with Kansas City culture, creating vintage-inspired apparel that celebrates the city’s unique character and history. The brand, known for its “MADE LOCAL” philosophy, designs and produces much of its merchandise locally and has built a devoted following through its authentic representation of Kansas City’s neighborhoods, sports teams, and cultural landmarks. Charlie Hustle operates multiple retail locations throughout the Kansas City metro area and has gained national recognition for its distinctive designs and community-focused approach.
Kansas Speedway will host the Second Round of the 2025 NASCAR Playoffs from Sept. 26-28, anchored by Sunday’s Hollywood Casino 400 Presented by ESPN BET. Race weekend activities begin Friday with the ARCA Menards Series Reese’s 150, followed by Saturday’s NASCAR Xfinity Series Kansas Lottery 300, culminating with Sunday’s 400-mile Cup Series race that starts at 2 p.m. CT on NBC.
— Kansas Speedway —