SourBoys, the explosively flavored sour candy brand known for its handmade sour candy with no artificial dyes or flavors, is proud to announce its primary sponsorship of DGM Racing’s No. 91 Chevrolet Camaro driven by Myatt Snider with DGM Racing for the NASCAR Xfinity Series IAA and Ritchie Bros. 250 race at Martinsville Speedway on Saturday, October 25.
The date isn’t just another race day, it’s National Sour Candy Day, and with Halloween just around the corner, there’s no better time to celebrate a bold new partnership that’s as exciting as it is flavor-packed.
“If you’re not first, you’re last, and SourBoys doesn’t take second place when it comes to sour candy,” shared Caleb Phelps, Owner and Founder of SourBoys. “No artificial flavors, no artificial dyes – just the boldest candy for the boldest sport, NASCAR. Race fans crave intensity and that’s what we deliver!”
As part of DGM Racing’s annual Halloween campaign, the No. 91 SourBoys Chevrolet will feature a custom livery decked out with spooky monsters and bright Halloween colors inspired by SourBoys’ most popular candy flavors. The brand’s signature packaging style will take center stage as part of the high-speed action under the lights at Martinsville Speedway.
This partnership marks an exciting step forward for SourBoys as it continues to grow its footprint among young, energetic audiences who crave experiences that are anything but ordinary. SourBoys is joined by Snider’s longtime partner, Superior Essex, a global leader in wire and cable solutions. Superior Essex will adorn the decklid of the No. 91 this weekend.
“Driving the SourBoys car on National Sour Candy Day? That’s just awesome,” said Snider, driver of DGM Racing’s No. 91 Chevrolet. “The design is wild, the energy is high, and I can’t wait to put on a show for the fans at Martinsville. It’s a great fit, I’ve run well with DGM Racing at Martinsville before, and we’re aiming to make this one even more memorable than the last.”
With 111 NXS starts, Snider and DGM Racing have made four starts together, three of which came this year. He’s claimed five Top 15 finishes at Martinsville Speedway, including a Top 10 finish with DGM Racing in last year’s NXS Playoff race at Martinsville. Snider is eager to match that finish as he returns to the No. 91 for this weekend’s race
DGM Racing team owner Mario Gosselin echoed that same enthusiasm, “With proven success together at The Paperclip, we’re really looking forward to having Myatt back in the car and having SourBoys jump on board for their NASCAR debut makes the weekend even sweeter. They’re a fun, emerging brand that aligns perfectly with our passion for bringing new energy into the sport and helping brands grow their presence among an avid fanbase.”
— DGM Racing —