Rising NASCAR Xfinity Series driver Thomas Annunziata, currently competing with Cope Family Racing, has signed with Wilhelmina Models, one of the world’s most recognized talent agencies. The agreement signals a growing trend of motorsport athletes expanding their profiles beyond competition and into mainstream commercial markets. In celebration of the partnership, Annunziata will pilot the black, white and chrome, #70 Chevrolet bearing the Wilhelmina brand under the lights at Martinsville Speedway this Saturday, October 25, 2025, at 7:30 p.m. EST- taking on the iconic paperclip oval in true style.
At just 20 years old, the Colts Neck, New Jersey native has quickly built a reputation in NASCAR for his race craft, discipline, and maturity behind the wheel. Now, through Wilhelmina, Annunziata will add brand partnerships, lifestyle campaigns, and crossover appearances to his racing portfolio — positioning himself as one of the most versatile young drivers in the sport.
“Racing will always be my first love, but I’ve never believed athletes should be put in a box,” said Thomas Annunziata. “Motorsport is about performance, discipline, and individuality — and that translates perfectly into fashion and lifestyle. To compete at the highest level today, you have to perform on track and have a presence off it. Partnering with Wilhelmina gives me the platform to grow commercially while continuing to prove myself in NASCAR.”
“As a rising star in motorsports, Thomas has already captured the attention of fans and sponsors alike with his dedication, discipline, and authentic personality. His entry into the world of modeling marks a natural evolution of his brand, bridging sport, fashion, and lifestyle.”- Wilhelmina Models New York
Annunziata joins a growing list of next-generation racers who are redefining what it means to be a NASCAR athlete — blending elite performance with broader cultural reach. His signing with Wilhelmina underscores increasing interest from mainstream brands in American motorsports talent.
— Cope Family Racing —