Chase Elliott Prime
Prime Video will sponsor Chase Elliott in three races during the 2026 season: Talladega (April), Texas and All-Star Race. Image from Hendrick Motorsports.

Prime Video sponsoring Chase Elliott in three races during 2026 season

Prime Video will return to Hendrick Motorsports for the 2026 NASCAR Cup Series season to sponsor Chase Elliott in a trio of races. The partnership runs through the 2027 season with three races annually.

The No. 9 Chevrolet will first be wrapped in Prime Video colors in late April at Talladega Superspeedway. It will again represent the company at Texas Motor Speedway, with the final primary at the All-Star Race at Dover Motor Speedway in mid-May, ahead of Prime Video beginning its second season of broadcasting five races. That will begin at the Coca-Cola 600 on May 24.