After a successful first year of partnership that included a win at the Brickyard 400, 23XI Racing announced today that Chumba Casino, North America’s premier online Social Plus games company, will be expanding its relationship with the team for the 2026 season.
Chumba Casino’s vibrant paint schemes will return numerous times this season for an expanded number of races with Tyler Reddick and the No. 45 team. Chumba Casino will also continue to support Bubba Wallace and the No. 23 team at select races. Additionally, Chumba Casino will again offer exciting giveaways for fans and highlight 23XI in new Chumba Casino games throughout the season.
The expanded partnership kicks off early in the season with Tyler Reddick piloting the No. 45 Chumba Casino Toyota XSE in the season-opening Daytona 500, marking the first time Chumba Casino is featured on a car in The Great American Race. Reddick’s No. 45 will also display Chumba Casino branding as the NASCAR Cup Series takes to the track for the first time in 2026 at The Clash exhibition race.
In addition to supporting Reddick in the season opener at Daytona, Chumba Casino, in partnership with 23XI, plans to give fans multiple fun and free giveaways during the year. From VIP race experiences to meet and greets with Reddick and Wallace. Fans can learn more and enter to win at https://www.chumbacasino.com/23xi-giveaway.
Wallace will be back behind the wheel of the No. 23 Chumba Casino Toyota for select races this season, including the Brickyard 400 at Indianapolis Motor Speedway, where he earned a historic win last season. The win was the first crown jewel victory for Wallace and 23XI and the first race win for Chumba Casino. In addition to the primary races with Reddick and Wallace, Chumba Casino will also continue to be displayed on the drivers’ firesuits and team equipment throughout the season.
Additionally, the partnership will continue to reach new and diverse audiences through unique integrations of 23XI branding in Chumba Casino’s fun and entertaining casino-style games that are always free to play. Fans and players can continue to look forward to exciting activations that will provide unique opportunities to engage with both 23XI and Chumba Casino.
“Our partnership with 23XI Racing had an incredible first year, highlighted by a historic Brickyard 400 win, and we’re excited to build on that momentum in 2026,” said Ben Whitford, Chief Marketing Officer at VGW, Chumba Casino’s parent company. “Expanding our presence with Tyler and continuing our support of Bubba allows us to connect with NASCAR fans in bigger and more engaging ways, from on-track moments to unforgettable fan experiences and giveaways. We’re proud to be part of 23XI’s journey and look forward to another exciting season together.”
“After an exciting first season that included a historic win at the Brickyard, we’re thrilled to expand our partnership with Chumba Casino to include more races with Tyler, along with the brand’s ongoing engagement with Bubba,” said Steve Lauletta, 23XI team president. “Last year we had a great reception from both Chumba Casino and NASCAR fans, and we look forward to another impactful year of growth and success on and off the track.”
— 23XI Racing —