DuraMAX, a national brand line of high-quality maintenance products, has been named the primary entitlement sponsor for the NASCAR Cup Series (NCS) race scheduled for Sunday, March 1, at Circuit of The Americas (COTA).
The multi-year agreement between RelaDyne, owner and distributor of DuraMAX products, and race promoter Speedway Motorsports will brand the event as the DuraMAX Grand Prix. This season will mark the sixth running of NASCAR’s annual visit to COTA and will serve as the third race on the Cup Series calendar. The 95-lap, 228-mile DuraMAX Grand Prix will be contested on COTA’s internationally acclaimed permanent road course in Austin, Texas and follows the season-opening Daytona 500 (Feb. 15) and a visit to EchoPark Speedway (Feb. 22).
The DuraMAX Grand Prix will begin at 2:30 p.m. CT and will be broadcast nationally on FOX, reaching a global audience across 195 countries and territories in more than 29 languages through NASCAR’s international partners. Radio coverage will be provided nationally by PRN and SiriusXM Radio.
“RelaDyne is proud to partner with Speedway Motorsports as the entitlement sponsor of NASCAR at COTA,” said Eric Royse, Chief Executive Officer of RelaDyne. “This is a special opportunity to showcase our DuraMAX brand – now the fastest-growing engine oil brand in the installed segment – on a premier stage in front of customers, partners, and fans. With RelaDyne headquartered in Texas, this event also gives us a meaningful way to connect our brand, our customers, our people, and our partners in a market that’s central to our growth.”
“Our entitlement of the DuraMAX Grand Prix allows us to highlight what our brand stands for: performance, reliability, and excellence,” said Mike Cooper, Chief Commercial Officer of RelaDyne. “From daily drivers to race-day machines, our products are built to perform under pressure and are proudly poured by trusted installers across the United States. The DuraMAX Grand Prix is a natural fit for our continued growth in motorsports, and we’re excited to support the event with on-track activations and experiences alongside our partners and customers.”
DuraMAX offers a full line of vehicle maintenance products, including full synthetic, high-mileage, and synthetic blend motor oils, antifreeze, filters, wiper blades, and more. The brand continues to grow nationwide, serving the full installed market – from independent installers to large automotive service groups.
Since 2017, DuraMAX has utilized motorsports as a platform for brand growth through partnerships in NASCAR, INDYCAR and Sprint Car racing. DuraMAX entered NASCAR in 2022 with a NCS race entitlement at Dover Motor Speedway and on the Spire Motorsports car of Corey LaJoie for that same event. DuraMAX returned to NASCAR for last year’s running of the Daytona 500 as the Rick Ware Racing car sponsor for LaJoie.
“DuraMAX is a tremendous addition to our Speedway Motorsports family,” NASCAR at COTA General Manager Mark Faber said. “Their commitment to performance and dependability aligns perfectly with the intensity of road-course racing and we’re excited to welcome them as the entitlement sponsor for one of the marquee events on the NASCAR calendar. The DuraMAX Grand Prix will deliver a high-energy race weekend for fans, teams and DuraMAX employees alike – everything turned up to the MAX.”
The NASCAR doubleheader weekend opens Friday, Feb. 27, and also includes the Focused Health 250 O’Reilly Auto Parts Series race Saturday, Feb. 28, beginning at 2 p.m. Both series will compete on the 17-turn, 2.4-mile National Course, which debuted last year after the first four seasons being contested on the 20-turn, 3.41-mile Full Course.
Individual race tickets and weekend packages, along with camping options, are available by visiting NASCARatCOTA.com. The race weekend provides family affordability, including tickets for children ages 12 and under at $10 for the NCS race and free for the Focused Health 250 (with a ticketed adult required for either race).
— COTA —