The American Snuff Company, LLC (ASC) and Kaulig Racing today announced the expansion of their two-year-old partnership, which will see the company’s Grizzly Nicotine Pouches brand serve as the primary sponsor for 27 NASCAR Cup races with the Welcome, North Carolina, race team and its drivers, AJ Allmendinger and Ty Dillon, in the 2026 season.
The pair will debut their paint schemes when the NASCAR Cup Series kicks off its 2026 season with the Clash, a non-points race, at Bowman Gray Stadium in Winston-Salem, North Carolina.
ASC is a subsidiary of Reynolds American Inc. (Reynolds), headquartered in Winston-Salem.
“NASCAR fans are ASC fans and ASC fans are NASCAR fans,” said Dillon, who is a multiple race winner in the NASCAR CRAFTSMAN Truck and O’Reilly Auto Parts Series. “I am honored they are stepping up their commitment to Kaulig Racing and NASCAR. They will be a big part of our success. But they are also winners off the track, supporting so many worthy initiatives. They are good people, and I am proud they are our sponsor at Kaulig Racing.”
Dillon’s No.10 Kaulig Racing entry debuted the Grizzly Nicotine Pouches partnership at the 2025 Daytona 500 as part of a nine-race sponsorship that eventually added four races with his teammate, Allmendinger, in the No. 16.
Dillon impressed his new partner by qualifying in the top 10, leading laps and finishing 14th. At Phoenix, Dillon made another bold statement, driving into the top five late in the race. Later in the season, he finished second in the inaugural NASCAR Cup Series In-Season Tournament, nearly pulling off a major upset.
Allmendinger posted back-to-back single-digit finishes, eighth at Las Vegas Motor Speedway and seventh at Homestead-Miami Speedway and is one of the sport’s best road course racers. He won the pole at Bristol (Tenn.) Motor Speedway in September, driving the Grizzly Nicotine Pouches paint scheme – its first pole award.
The Grizzly Nicotine Pouches paint scheme will appear on Dillon’s car 14 times and Allmendinger’s 13 times.
Grizzly Nicotine Pouches are a tobacco leaf-free nicotine product available to adult nicotine consumers nationwide (where permitted). The program also features The Fallen Outdoors organization, a non-profit that organizes outdoor adventures for veterans, Gold Star families and active-duty service members to bring together like-minded people who find comfort in each other through common interests.
“When we got the chance to further our partnership with Kaulig Racing, we did not hesitate for a second,” said Brent Trader, Senior Director, Brand Marketing ASC. “We are more than happy with the relationship we have with Kaulig Racing. We felt like this was a great opportunity for the brand and its adult consumers who love NASCAR as much as we do.”
Kaulig Racing owner Matt Kaulig said the additional corporate support from ASC is a testament to Kaulig’s progress in recent seasons.
“We have worked hard on our Cup program, and it is starting to bear fruit with our on-track product and elevated partnerships,” said Kaulig. “We are in a growth period and focused on an upward trajectory, so it is awesome that partners feel good about what we are delivering to expand their program with us. I am so proud of Ty Dillon and how he has performed and engaged with the ASC team, and everyone at Kaulig Racing is excited that AJ remains part of the program.”
— Kaulig Racing —