Hiami Hooch, the bold new name in flavored spirits and ready-to- drink cocktails, is revving up for its biggest splash yet—as the primary sponsor of Kyle Sieg’s No. 28 Chevrolet with RSS Racing in the NASCAR O’Reilly Auto Parts Series.
The partnership will debut during the United Rentals 300 at Daytona International Speedway on February 14, 2026, kicking off a campaign that combines high-speed action with high-energy brand appeal.
Meet the Brand
Hiami Hooch is built for the loud, the proud, and the thrill-seeking. With vibrant packaging, punchy flavors, and a personality that stands out, Hiami Hooch is more than a drink—it’s a lifestyle. NASCAR’s loyal and enthusiastic fanbase is a perfect match for the brand, connecting with people who love to live loud and celebrate every lap.
Meet the Driver
Kyle Sieg, one of NASCAR’s most promising young drivers, enters the 2026 season with grit, consistency, and a strong family racing legacy. Known for his focus and ability to get the most out of every machine, Sieg brings the heart of a veteran and the hunger of a breakout star—qualities that align with Hiami Hooch’s spirit of pushing boundaries.
RSS Racing’s Underdog Drive Meets Factory-Grade Speed
Long admired for its determination and results-driven mindset, RSS Racing enters 2026 with major momentum. The team recently announced a manufacturer switch to Chevrolet and will continue its technical alliance with a Haas factory-supported team. This partnership provides enhanced engineering, chassis support, and data resources that boost the team’s competitive edge—especially at superspeedways like Daytona.
Why It Works
Hiami Hooch isn’t just about bold flavor—it’s about family, pride, and building something from the ground up. That spirit is exactly what makes this partnership with RSS Racing such a natural fit. Both teams are family-owned, built on hard work, and driven by a deep love for what they do. While Hiami Hooch brings a fun, flavorful edge to the party, RSS brings the determination and passion of a race team that’s earned its place through heart, hustle, and heritage. Together, they’re not just showing up—they’re showing what family-first, independent brands can do on the national stage. Expect giveaways, limited-edition merch, and a head-turning paint scheme that celebrates where they come from and how far they’re going.
— RSS Racing —