Auto Direct USA, exporters of vehicles from Canada to the United States, has signed with NASCAR Cup Series team Garage 66 for select races in 2026 in an expanded partnership this season.
After a successful NASCAR sponsorship debut in 2025 at Talladega Superspeedway, where the No. 66 Ford Mustang Dark Horse earned a Top 20 finish, Auto Direct USA will ride as co-primary sponsor on Timmy Hill’s entry into the 2026 Goodyear 400 at Darlington Raceway on March 22. Additional 2026 NASCAR Cup Series events, including a return at Talladega Superspeedway on April 26 as associate sponsor, will be added as the season continues.
Garage 66 co-owner Carl Long is pleased to see Auto Direct USA growing their presence in the NASCAR scene.
“Auto Direct USA joined our program at a great time last year, coinciding with our team’s best finish of the season,” said Long. “They open their 2026 schedule with two historic tracks in Darlington and Talladega that are beloved by fans. Our team looks forward to continuing to add more races with Auto Direct USA as the year progresses.”
Andrew Riggs, President of Auto Direct USA, recognizes the value that involvement in the NASCAR industry provides to his organization.
“Our partnership with Garage 66 has been a great opportunity to introduce Auto Direct USA to the NASCAR audience in the USA,” said Riggs. “After a strong debut with the team last season, we’re excited to expand our involvement in 2026 and continue building our brand alongside Timmy Hill and the No. 66 team. NASCAR’s passionate fanbase and national television exposure provide a great platform for us as we continue growing our vehicle export business between Canada and the United States.”
Live television coverage for the upcoming Goodyear 400 at Darlington will be carried on FOX Sports 1. The Jack Link’s 500 at Talladega airs on network FOX. Garage 66 will confirm its driver for the Talladega race at a later date.
— Garage 66 —