Roush Fenway Keselowski (RFK) Racing and Girl Tribe Co. are firing up the track with an all-new RFK Racing women’s apparel collection. The line marks a meaningful step forward in bringing more style, energy, and representation to the world of NASCAR, and can be found in the RFK Racing Museum Gift Shop, and online at RFKShop.com and GirlTribeco.com.
This collection blends Girl Tribe’s modern aesthetic with the bold branding of RFK Racing, a lineup of pieces that are ready for your race day wardrobe. Designed to resonate with both longtime fans and newcomers, this endeavor marks the first of many for RFK Racing’s merchandising and apparel as RFK Racing leans into expanding its merchandise for all audiences.
“Our female fans always show up with passion, and introducing merchandise specifically for women helps redefine what inclusion looks like at the track,” said RFK Racing’s Senior Vice President of Brand Strategy, Marketing and Communications, Dawn Turner. “This collection celebrates women in racing, giving them apparel that feels elevated and reinforces that they are an essential part of the sport’s future.”
Girl Tribe Co. was founded in 2014 in the Charlotte community and has grown significantly, opening multiple storefronts across the Charlotte and North Carolina area. The Girl Tribe Co. brand aims to empower women within and beyond their community.
“Girl Tribe is excited to partner with the RFK team to create new and elevated graphic apparel for women,” said Girl Tribe Co. Co-Founder, Sarah Baucom. “Perfect for the track or everyday outfits as part of our mission to give fans fresh ways to show their pride.”
RFK Racing and Girl Tribe Co. are committed to quality and are excited for fans to see and purchase from the line. Purchases can be made in the RFK Racing Museum Gift Shop and online at RFKshop.com and GirlTribeCo.com.
— RFK Racing —