Watkins Glen International announced today that Bully Hill Vineyards has been named the race entitlement partner for the upcoming NASCAR CRAFTSMAN Truck Series race. The Bully Hill Vineyards 176 is set for Friday, May 8 at The Glen.
“It’s an honor to collaborate with Bully Hill Vineyards, a beloved Finger Lakes winery that embodies the community, passion, and spirit of the region,” said Dawn Burlew, Watkins Glen International President. “Their commitment to quality and excellence aligns perfectly with the intense, high-energy racing fans experience at The Glen. We are proud to have them by our side for an unforgettable day of racing in the heart of New York’s wine industry.”
With a legacy spanning nearly 150 years, Bully Hill Vineyards has evolved from a historic family winemaking tradition into a nationally recognized brand known for its bold personality and independent spirit. The winery has built a reputation for doing things its own way; standing out, pushing boundaries, and connecting with generations of loyal fans. It’s that same edge and authenticity that makes this partnership a natural fit for the high-speed world of NASCAR.
“Bully Hill Vineyards is thrilled to be the title sponsor of the CRAFTSMAN Truck Series at The Glen.” said Sean King, Director of Marketing for Bully Hill Vineyards. “We have a long tenured history at The Glen dating back to the mid-1900s, and we’re thrilled to be back! I can’t think of two better brands that truly capture the heritage of the Finger Lakes.”
Today, Bully Hill stands as one of the Finger Lakes’ premier destinations, offering a full experience that includes a restaurant, wine museum, tasting room, and retail shops—all set among vineyards still cared for by the Taylor family. From the first lap to the last sip, this partnership is about delivering bold moments, unforgettable memories, and a true taste of what makes this region—and this sport—so special.
The May race weekend kicks off with a doubleheader featuring the ARCA Menards Series General Tire 100 at 1:30 p.m ET and NASCAR CRAFTSMAN Truck Series Bully Hill Vineyards 176 at 4:30 p.m. ET on Friday, May 8. The NASCAR O’Reilly Auto Parts Series will continue the action on Saturday, May 9 at 4:00 p.m. during the Mission 200 at The Glen.
The NASCAR Cup Series stars conclude the weekend on the 2.45-mile road course Sunday, May 10 with the Go Bowling at The Glen.
For more details about the 2026 NASCAR race weekend at Watkins Glen International, please visit www.theglen.com.
— Watkins Glen International —