Sam Hunt Racing (SHR) announces today that the organization and Harrison Burton will partner with Elite Rewards at Rockingham Speedway. Elite Rewards, a national provider of loyalty, incentive, and engagement solutions designed to help retailers drive customer retention, increase sales, and strengthen brand loyalty, will serve as the primary partner aboard Burton’s No. 24 GR Supra for the 250-lap event on Saturday afternoon.
“Partnering with Sam Hunt Racing (SHR) and Harrison Burton is a natural fit for Elite Rewards,” said Tom Coffeen, CEO at Elite Rewards. “Everything we do is about delivering joy, creating excitement, and pushing the boundaries of what’s possible for our customers. Sponsoring the No. 24 car at Rockingham Speedway gives us a powerful platform to celebrate that spirit of innovation and high‑energy performance. We’re thrilled to bring the Elite experience to a stage where passion and precision truly matter.”
Today’s announcement follows an elite performance by Burton at Martinsville Speedway where the 25-year-old captured SHR’s laps led record and consistently ran within the top-10 throughout the feature event. Burton, who continues to find momentum despite an unlucky start to the 2026 season, is eager to represent Elite Rewards, a company in which he finds synergy in his approach to racing.
“One of my primary goals as a race car driver is to provide an innovative platform for partners to succeed, not only on the track but off it as well,” said Harrison Burton, driver of the No. 24 GR Supra. “While being competitive is in my blood, racing is also about bringing people and partners together to connect and succeed. I look forward to representing them at Rockingham, and ready to get this SHR team a finish we deserve.”
Harrison Burton competed at Rockingham Speedway for the first time in 2025 where he finished third. The NC Education Lottery 250 at Rockingham Speedway will take place on Saturday, April 4 at 2:30PM ET on the CW Network.
— Sam Hunt Racing —