Brad Keselowski’s Checkered Flag Foundation announced today the return of its Tribute to Veterans program presented by BuildSubmarines.com, continuing a meaningful partnership now in its second year. The initiative, now in its eighth year overall and fifth alongside RFK Racing, will once again honor America’s heroes with a special tribute scheme featured on the No. 6 BuildSubmarines.com Ford Mustang driven by NASCAR champion Brad Keselowski.
Beginning April 2, 2026, friends and family can submit the name of a hero to be displayed on Keselowski’s No. 6 BuildSubmarines.com Ford Mustang for the NASCAR Cup Series race at Darlington Raceway in Darlington, South Carolina, on September 6, 2026.
The Tribute to Veterans program provides a platform for individuals to recognize and celebrate those who have served, including veterans, active-duty military members, military families, and their caregivers. Each name featured on the car represents a story of sacrifice, dedication, and service to our nation.
“Tribute to Veterans has become one of the most meaningful programs we do through the foundation,” said Keselowski. “Every name on the car represents someone who has given so much in service to our country. Being able to honor those individuals at a place as special as Darlington makes this program incredibly powerful. I’m grateful for the continued support from BuildSubmarines.com and RFK Racing in helping us recognize these heroes and share their stories.”
Submissions to be part of the program are $125 per honoree, with proceeds supporting the Checkered Flag Foundation’s mission to honor and assist veterans, active-duty military members, first responders, and their families. In addition to having their hero’s name featured on the car, participants will receive a personalized certificate and commemorative gift following the Darlington race weekend.
Those wishing to submit the name of a veteran, service member, or military family member can do so via THIS LINK. Submissions will be accepted through July 13, 2026.
Participants are encouraged to share their involvement by using #TributeToVeterans and #WeveGotYour6 on social media. For additional information about the Checkered Flag Foundation and updates on the Tribute to Veterans program, visit CheckeredFlagFoundation.org or follow the Foundation on X (@BKCFF), Instagram (@CheckeredFlagFoundation), and Facebook (@CheckeredFlagFoundation).
— RFK Racing —