Joe Gibbs Racing announced today that MythWorx, a next-generation artificial intelligence startup with a unique AI/AGI construct and architecture and pioneering reasoning capabilities, has joined the team with a multi-year agreement to be featured as an associate partner on Denny Hamlin’s No. 11 Toyota Camry XSE beginning this weekend at Texas Motor Speedway.
In a constantly evolving industry like NASCAR that is driven by speed and efficiency, MythWorx will work with Joe Gibbs Racing to enhance the organization’s AI capabilities across multiple departments.
“MythWorx was built for exactly this kind of environment,” said Jason Williamson, CEO of MythWorx. “When compute, testing and hardware are constrained, the advantage shifts to systems that can reason, adapt and learn in real time and at a lower cost. That’s where we outperform traditional AI.”
MythWorx branding will be featured on the lower rear-quarter panel of Hamlin’s No. 11 Toyota starting this weekend at Texas Motor Speedway. Hamlin is no stranger to success at Texas, with three career wins in addition to eight top-five finishes, 16 top-10s and 330 laps led.
“We’re thrilled to welcome MythWorx as a partner,” said Chris Gilligan, chief information officer for JGR. “Their innovative approach to AI brings a level of capability we believe can be truly transformative for our engineering programs. The precision, speed and efficiency demand of our sport creates a natural alignment with what MythWorx delivers, and we look forward to implementing their technology to elevate our work across key areas of competition.”
Coverage of this weekend’s race at Texas Motor Speedway begins Sunday, May 3, at 3:30 p.m. ET on FOX Sports 1, PRN Radio and SiriusXM NASCAR Radio.
— Joe Gibbs Racing —