BKB Bare Knuckle Boxing (BKB), the largest and oldest bare-knuckle fighting organization in the world, today announced it has signed a personal services agreement with NASCAR Cup Series driver Daniel Suárez, marking a strategic step in expanding its presence across global sports and deepening its connection to Hispanic audiences.
The partnership brings together two powerful stories rooted in Mexican heritage and driven by perseverance, passion, and performance. Suárez, a native of Monterrey, Mexico, is one of the most influential Hispanic athletes in American motorsports—rising from humble beginnings to become the first Mexican-born driver to win both a NASCAR national series championship and a Cup Series race.
As part of the agreement, Suárez will appear at select BKB live events, host partners and guests at NASCAR race weekends, and collaborate on original content designed to engage both motorsports and combat sports audiences.
“Daniel represents everything we believe in—resilience, authenticity, and the power of culture in sport,” said Mike Vazquez, founder of BKB Bare Knuckle Boxing. “As someone who helped build NASCAR’s presence in Mexico and spent years in motorsports, this partnership is incredibly personal. It’s about honoring where we come from and building something meaningful for the next generation.”
Before leading BKB’s rise in combat sports, Vazquez built a distinguished career in motorsports as a NASCAR team owner with HRT Motorsports, where he worked closely with pioneering Mexican driver Carlos Contreras. He also played a key role in the development of NASCAR Mexico and served as a founding member of NASCAR’s Diversity Council. His background in sponsorship strategy, fan engagement, and global expansion now informs BKB’s continued growth as a cross-platform sports and entertainment brand.
BKB’s collaboration with Suárez builds on its expanding footprint in motorsports, including its current sponsorship of rising talent Layne Riggs in the NASCAR Craftsman Truck Series and previous partnerships in ARCA competition. These strategic efforts reflect a long-term commitment to engaging a broader and more diverse fanbase across sports.
Suárez’s journey reflects that same spirit. At just 19 years old, he moved to the United States without speaking English or having established connections in racing, determined to pursue his NASCAR dream. Today, he is not only a race winner, but also a cultural ambassador, helping introduce thousands of Hispanic fans to the sport through initiatives such as “Daniel’s Amigos.”
“This partnership is about more than racing,” said Suárez. “It’s about representing our culture, our people, and showing what’s possible. BKB understands that connection in a real way.”
The collaboration reflects BKB’s broader strategy of connecting passionate fanbases across sports—bringing together the intensity of combat sports with the global reach of motorsports. As both brands continue to grow, the partnership positions them at the intersection of culture, competition, and community.
“This is just the beginning,” Vazquez added. “We’re building something global—where culture, competition, and community come together in a powerful way.”
— Bare Knuckle Boxing —