Viking Motorsports announced today a new partnership with Fast Stop Markets and Michael Waltrip Brewing Company for the NASCAR O’Reilly Auto Parts Series race weekend at Nashville Superspeedway.
As part of the partnership, Fast Stop will serve as an associate partner on the No. 99 Chevrolet driven by Parker Retzlaff during the Nashville race weekend, while Michael Waltrip Brewing Company will serve as an associate partner on the No. 96 Chevrolet driven by Anthony Alfredo for the Tennessee Lottery 250.
In addition, Fast Stop will collaborate with Michael Waltrip Brewing Company to feature Michael Waltrip Brewing products across participating Tennessee Fast Stop locations throughout race week, helping connect NASCAR fans with the brand both at the track and in local communities.
“We’re excited to bring together Fast Stop, Michael Waltrip Brewing Company, and Viking Motorsports for Nashville,” said Jeremy Lange, General Manager of Viking Motorsports. “This partnership combines racing, retail activation, and fan engagement in an authentic way. Having Fast Stop involved across Tennessee locations while also showcasing Michael Waltrip Brewing creates a unique program that extends well beyond race weekend.”
“We’re proud to partner with Viking Motorsports and Michael Waltrip Brewing for NASCAR weekend in Nashville,” said Seth Blanks, Chief Executive Officer of Highland Energy. “This is a great opportunity for Fast Stop to connect with race fans across Tennessee while creating exciting in-store promotions and experiences tied directly to one of the biggest weekends on the NASCAR calendar.”
“We’re excited to be part of this partnership with Fast Stop and Viking Motorsports for Nashville,” said Bryan R. Sperber, President & CEO of Waltrip Brands. “Nashville is an incredible race market and a perfect fit for our brand. Being able to activate both at the racetrack and throughout Tennessee with Fast Stop creates a fun and engaging opportunity to connect with NASCAR fans all weekend long.”