Air Lift Company, a leader in air suspension products for more than 75 years, announced today that it will serve as the primary sponsor for the No. 41 Haas Factory Team Chevrolet, driven by Cole Custer, at the FireKeepers Casino 400.
he partnership brings the Lansing-based company to its home track, Michigan International Speedway (MIS), on Sunday, June 7, 2026. As the NASCAR Cup Series returns to its traditional early June date in the Irish Hills, the No. 41 Air Lift Chevrolet will take center stage at one of the fastest tracks on the circuit.
“This partnership is an exciting opportunity to showcase the Air Lift brand on one of the biggest stages in motorsports,” said Russell Bodnar, Brand and Trade Marketing Manager at Air Lift. “It’s a natural extension of who we are—built on performance, driven by real-world results, and trusted by drivers everywhere.”
For Air Lift, the synergy between high-performance air suspension and the rigors of NASCAR is a perfect match. Whether it is providing stability for towing and hauling or precision handling for street performance, Air Lift products are engineered for the same level of control required at 200 mph.
“We are thrilled to represent a Michigan-based powerhouse like Air Lift at our home race,” said John Aleva, President & CEO. “Our employees are the heartbeat of our company and having them at the track to cheer on Cole Custer in the Air Lift Chevrolet is a proud moment for our entire organization. We’ve spent decades perfecting suspension performance, and there’s no better place to demonstrate that commitment than at Michigan International Speedway.”
Cole Custer, the 2023 NASCAR Xfinity Series Champion and 2020 Cup Series Rookie of the Year, looks to build on his impressive resume as he leads the Haas Factory Team into the summer stretch.
“I’m really looking forward to getting the Air Lift Chevrolet on the track at Michigan,” said Custer. “Michigan is a track where you need total confidence in how the car handles the bumps and the speed, which fits the Air Lift brand perfectly. It’s always special to carry a local partner on the car, and I know we’ll have a lot of extra support from the Air Lift team in the grandstands. Our goal is to give them a great show and put that No. 41 in victory lane.”
The FireKeepers Casino 400 will be streamed live on Amazon Prime Video, marking the second year of the platform’s Cup Series coverage.