TRICON Garage (TRICON) is pleased to announce Black’s Tire is expanding its existing slate of events with driver Tanner Gray, welcoming Gardner White Furniture and Elite Rewards as additional partners on the No. 15 Toyota Tundra TRD Pro at Michigan International Speedway.
Gardner White Furniture & Mattress is the leader in Michigan’s mattress market, differentiating itself by offering twice the selection of other retailers, with galleries featuring more than 100 options. With locally warehoused inventory, Gardner White delivers speed, convenience, and award-winning customer service making it easier than ever to customers to find the right fit.
“It’s truly exciting to have our friends at Gardner White as primary sponsor for Michigan. Working alongside fellow family businesses that share the same commitment to quality, customer service and community impact is something we truly value,” said Ricky Benton II, VP of Purchasing, Sales & Marketing for BTS Companies.
Black’s Tire, which has operated for over 95 years, features more than 75 locations across North Carolina, South Carolina, Virginia & Eastern Tennessee and remains committed to being a local, family-owned tire retailer and wholesale distributor. Black’s Tire and Gray share a rich partnership history spanning multiple truck series seasons, where the pair most recently celebrated a top-10 performance from at Charlotte Motor Speedway.
Joining Black’s Tire and Gardner White is Elite Rewards, a national provider of loyalty, incentive, and engagement solutions designed to help retailers drive customer retention, increase sales, and strengthen brand loyalty.
The NASCAR Craftsman Truck Series Race at Michigan will be televised live on FOX Sports 1 on Saturday, June 6 at 1:30 P.M. ET, with radio coverage provided by SiriusXM and the NASCAR Racing Network.
— TRICON Garage —