The CW earned 1,123,000 total viewers for Saturday’s coverage of the NASCAR O’Reilly Auto Parts Series’ Sports Illustrated 250 at Nashville Superspeedway, per Nielsen panel-only data. It’s the most-watched Nashville race in six year among total viewers.
Viewership peaked at 1,335,000 total viewers in the waning laps, seeing Justin Allgaier win his fourth race of the season. Audience increased by 14% over last year’s same weekend race at Nashville. It’s also the 16th straight race with over one million total viewers to kickstart the 2026 campaign.