Sunday’s NASCAR Cup Series Toyota/Save Mart 350 at Sonoma Raceway averaged 1.8 million viewers on TNT Sports, according to Adam Stern of Sports Business Journal.
The race was down from 2.2 million viewers for last year’s Sonoma event, which was held in mid-July and did not compete with the FIFA Club World Cup.
.@TNTSportsUS averaged 1.8 million viewers for Sunday's NASCAR Cup Series Toyota/Save Mart 350 @RaceSonoma, down from 2.2 million at the same track last year when the event took place in mid July and didn't have to compete against the @FIFAWorldCup. pic.twitter.com/nZP1SFiIDz
— Adam Stern (@A_S12) June 30, 2026