For the 2027 NASCAR season, Goodyear Racing Eagles will feature updated sidewall branding, including the recently released Goodyear and Eagle logos, celebrating more than 45 years of Eagle heritage in motorsports. North Wilkesboro Speedway, the site of Goodyear’s first NASCAR victory on Goodyear Eagle radial tires, serves as the backdrop for the announcement. The updated branding is planned to be introduced across the global Goodyear Racing program.
The refreshed sidewall styling marks the next chapter in the evolution of the Goodyear brand and highlights the spirit of the recently launched “Fast Is In Us” campaign. Inspired by more than four decades of Eagle performance leadership, the new design celebrates a legacy built on speed, confidence and innovation while reflecting a bold vision for the future. More than a visual update, it reinforces Eagle as a symbol of performance culture and racing excellence around the world.
“NASCAR has been the most important proving ground for Goodyear Eagles across the past four decades, helping build a legacy that continues to inspire drivers and fans alike,” said Justin Fantozzi, Goodyear’s Director of Racing for the Americas. “This new sidewall artwork celebrates that heritage while embracing the future of our brand. It amplifies the spirit of ‘Fast Is In Us’, reflecting our passion for performance, our commitment to innovation and our ambition to keep pushing Goodyear Racing forward for generations to come.”
— Goodyear Racing —