Alpha Prime Racing announced today a new partnership with Strictly Friendly, the social platform dedicated to helping people build real friendships through shared interests, local events, and in-person experiences.
The partnership will debut next weekend at Indianapolis Motor Speedway, where Strictly Friendly will appear as an associate partner on the No. 45 driven by Lavar Scott in the NASCAR O’Reilly Auto Parts Series. Strictly Friendly branding will remain on the No. 45 for the remainder of the 2026 season before expanding to a primary sponsorship at World Wide Technology Raceway in St. Louis this September.
More than a traditional sponsorship, the collaboration will explore ways to connect the Strictly Friendly community with the NASCAR experience through race weekend activities, behind-the- scenes content, and opportunities for members with shared interests to experience events together.
As a platform focused on helping people move beyond screen time and create meaningful, real-world connections, Strictly Friendly sees NASCAR as a natural environment where friendships and communities are built around a shared passion.
“One of the things that stood out to us about Strictly Friendly is that they’re building community through shared experiences, and that’s exactly what motorsports has always done,” said Jusan Hamilton, Team President of Alpha Prime Racing. “Race weekends naturally bring people together around a common passion. We’re excited to build a partnership that not only promotes the Strictly Friendly platform, but also creates opportunities for people to meet, build friendships and experience NASCAR together.”
As the partnership evolves, both organizations envision creating unique opportunities for Strictly Friendly members to experience NASCAR together through exclusive meetups, hospitality events and behind-the-scenes access at select races.
“Strictly Friendly was built on a simple idea that real friendships happen through shared experiences,” said Todd Moeggenberg, Founder of Strictly Friendly. “NASCAR already brings passionate communities together every weekend, making Alpha Prime Racing an ideal partner for us. Beginning at Indianapolis, we’ll start introducing our brand to fans through Alpha Prime Racing, and we’re excited to expand that partnership with our primary race at World Wide Technology Raceway. We believe this is the start of something that can continue to grow.”
“One of the things I love most about racing is the people you meet along the way, said Lavar Scott driver of the No. 45 for Alpha Prime Racing. Some of my closest friendships have come through this sport, so partnering with a company that’s built around bringing people together feels like a natural fit. I’m excited to represent Strictly Friendly beginning at Indianapolis and can’t wait to unveil the primary car at St. Louis later this season.”
Fans can follow the partnership throughout the remainder of the season as Alpha Prime Racing and Strictly Friendly collaborate on content, fan engagement, and community-building initiatives both at the racetrack and beyond.
— Alpha Prime Racing —