National Association for Stock Car Auto Racing, LLC ® (“NASCAR”) today announced a new multiyear Official Partnership with Avant, a data-driven platform at the intersection of technology and credit, that will introduce a new co-branded NASCAR credit card* designed to reward fans with exclusive benefits, experiences and enhanced access to the sport beginning in 2027.
As part of the agreement, Avant will become NASCAR’s exclusive partner for co-branded credit card products in the United States beginning January 1, 2027. The co-branded NASCAR credit card will be tailored specifically for NASCAR fans, providing exclusive perks, enhanced rewards and seamless integration with NASCAR Fan Rewards.
The new NASCAR-Avant-branded credit card comes with automatic All-Star status in the NASCAR Fan Rewards, giving fans immediate access to premium benefits. Additional cardholder benefits will include enhanced rewards, such as 3% cash back on eligible purchases in select spending categories, with additional at-track benefits and experiences planned at select races.
“NASCAR fans are among the most passionate and loyal in sports, and this partnership with Avant creates another meaningful way to reward that passion,” said Craig Stimmel, SVP & Chief Commercial Officer, NASCAR. “From automatic All-Star status in NASCAR Fan Rewards to early ticket access, and enhanced rewards, this card is designed to bring fans closer to the sport they love while adding value every time they engage with NASCAR.”
“We built this program to make good on what NASCAR already knows about its fans: they show up, they’re loyal, and they deserve a card that reflects that,” said Charles Whittaker, Chief Business Officer, Avant. “Our job is to build a card program around how NASCAR fans live and spend. We’re excited to bring this program to life in 2027!”
The NASCAR-Avant credit card is expected to launch in January 2027. Additional information regarding card features, rewards, eligibility and application details, as well as fan experiences, will be announced closer to launch.
— NASCAR —