DAYTONA BEACH, FLORIDA - AUGUST 29: A general view of racing during the NASCAR Cup Series Coke Zero Sugar 400 at Daytona International Speedway on August 29, 2026 in Daytona Beach, Florida. (Photo by James Gilbert/Getty Images) | Getty Images
DAYTONA BEACH, FLORIDA - AUGUST 29: A general view of racing during the NASCAR Cup Series Coke Zero Sugar 400 at Daytona International Speedway on August 29, 2026 in Daytona Beach, Florida. (Photo by James Gilbert/Getty Images) | Getty Images

Commercial breakdown: 2026 Coke Zero Sugar 400

Saturday night’s race at Daytona International Speedway included Miss America singing the National Anthem and NASCAR superstar Mark Martin waving the green flag to get things going. Sprinkled throughout the race were occasional spots announcing the 2028 release of the NASCAR-themed movie, “Days of Thunder 2,” complete with flashes of Tom Cruise hanging out at the track. As the race only had four cautions to slow it down, it was a steady slam-bang frantic competition from beginning to end among our racing warriors to make it into the Chase. For those watching from home there was all of that and commercials, too. For the folks who would like to know precisely how many ads there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2026 Coke Zero Sugar 400

Start time to record race/commercial periods: 7:23 PM
End time to record race/commercial periods: 10:28 PM
Total minutes of complete race broadcast: 185
Minutes of race broadcast: 157
Minutes of traditional commercials: 28
Minutes of side-by-side commercials: 29

Total number of commercials: 134
Total number of companies or entities advertised: 64
Total number of traditional commercials (not split-screen): 57
Total number of companies or entities advertised: 47
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 77
Total number of companies or entities advertised: 37
Number of times NBC utilized ‘Side-by-Side’ commercials during the broadcast: 11

Companies seen the most in commercials during this broadcast: NBC (18 times); Toyota (8 times); NASCAR (6 times); Chevy (5 times); Coke Zero Sugar (5 times)

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